Land of the Free
Sunday, January 29th, 2006
The eastern end of Broad St is a good place to loiter, these days, for freebies. Recently, free fruit juice samples were presented to passer-bys. I can’t recall the name of the product, but it’s said to contain the five portions of fruit a person is recommended to consume every day. The juice’s marketers should work on the brand, I think, for a more fruitful outcome.
Late Sunday afternoon, free samples of The Observer were offered outside The Oracle, making this particular news junkie very happy indeed.
Initially, DVDs were given away with the Sunday papers (the newspaper is dumped, unread, in many instances, with the DVD sold on eBay). Today, an entire newspaper was offered for nothing. It’s a competitive market.
And what did I think of my free Observer? I liked the neat, condensed format and the bold style. The content wasn’t bad either (great article about excessive packaging in the UK). But I still prefer its website GuardianUnlimited, still the best news site around alongside BBC News and, ahem, this little site here.
It’s the start of the Chinese New Year, and what better way to celebrate locally than by going out for a nice Chinese meal (sure, I’d rather be partying in Shanghai, but never mind that). On Wednesday evening, myself, two colleagues and a visitor from Redmond dined at the contemporary
Reading, Reading, the team everyone’s, er, dreading.
In parliament, PM Tony Blair recognised efforts made in Reading to cut crime and underlined the need to implement tougher actions still. Blair said that the new powers were making a difference. Really? I’m still seeing drunk and disorderly people, fights and evidence of vandalism. Must try harder, I think: