Brand aid
An extra 15,000 tickets for this year’s Reading Festival are to be made available, bringing the total capacity to 80,000. These tickets will go on sale from Tuesday 20 June.Â
Melvyn Benn, who heads organisers Mean Fiddler, explains that the extra tickets are needed in order to keep the festival competitive.
It’s good move. Recently there were questions asked about Reading’s brand identity. Well, people know about the Reading Festival. It is internationally recognised. This is a decision designed to keep Reading Festival at the top and is arguably more important than other Reading branding initiative considered.
Matt Brady on June 18th 2006 in Culture
Email me: 
Hugh J. Schlong responded on 22 Jun 2006 at 3:34 am #
do you know the way to san jose? it’s just that i’ve been away so long I may go wrong and lose my way.
Ian responded on 22 Jun 2006 at 9:53 pm #
I think you’re supposed to write ‘BRAND AID®’.
You know how important trademarks are Mr Brady!
Joff responded on 25 Jun 2006 at 12:43 pm #
But imagine the delight of those living in Mapledurham when half of the revellers set up camp in their village!
Not to mention the increased traffic… still, gives me something to cover on t’radio.