Butter than ever: Continental market opens in Reading
According to today’s Evening Post, Tesco is planning to open another supermarket, Tesco Express, less than a mile from its controversial supersized Oxford Road store.
I am not going to comment on this particular decision. At least, not now. What I will say is that an alternative to Reading’s supermarkets has landed, if only temporarily: the Butter Market’s International Food and Crafts Fair and the Big Green Market. Stallholders will be adding a touch of middle class magic to the new-look site in central Reading, selling familiar continental products such as cheese, olives and olive oils, ciabatta and coffee.
I took a stroll around Butter Market this drizzly afternoon and was surprised to discover a giant paella cooking, a blazing hog roast and Swedish cider, with flavours including passionfruit and strawberry & lime. The Butter Market will be sadly returning to normal after Saturday 27 October. Someone please make this a permanent fixture.
Matt Brady on October 25th 2007 in Business, Gastronomy
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uncle joe responded on 14 Nov 2007 at 4:44 pm #
Yes, let’s have a permanent buttermarket to indulge the snooty middle-classes and their expensive toffee-nosed tastes, but let’s all kick up a huge fuss when a supermarket catering for the less well-off pocket and palate gets built.