Christmas creeps
Debenhams had a sale on today, slashing prices by up to 25%. I was, naturally, happy with this when I entered the store after work. The queues were long, but tolerable. The piped Christmas music, however, jarred.
We are only halfway through November. The outside air temperature is an unseasonal 13 degrees. Debenhams, for crying out loud, is playing popular American(!) Christmas tunes. Debenhams, DON’T DO IT. Your reductions are attractive enough.
This “Christmas creep” trend should stop now. As a friend says, thank goodness for Halloween and 5 November. Without these commercial opportunities, retailers would be decking their floors with boughs of holly in September.
Matt Brady on November 16th 2006 in Business
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