Reading Roars!

I think I may have discovered a great hangover remedy: the humble doughnut. 

Thanks to several late-night sakes enjoyed with Sushi 108′s hyperactive talent Chris Allen, I was feeling a little less than bright and breezy on Saturday morning.  I needed an urgent fix, preferably non-alcoholic. 

Krispy Kreme was, for me, an unlikely destination. I normally go to places like Picnic, Workhouse Coffee (bit of a walk, though) and Caffe Nero, where I can order a muffin and read The Guardian.  However, a PR professional from Edelman contacted me the other day with information about KK and so I thought, why not? I’d give them a try.

My first impression was that KK was spotlessly clean and tidy.  I always get the impression that the Big 3 coffee chains offer environments crowded with tables, chairs, newspapers, CDs and lofty CSR statements.  Krispy Kreme felt different.  Focused, even.  It’s about the doughnut, right?

There was no doubt in my mind what the star of the Krispy Kreme show was.  KK’s doughnuts were meticulously arranged, looking like the fast food equivalent of a North Korean sound-and-light spectacular.  This was comforting.  If you are a little worse for wear, order is a very good thing.  Clutter is like a hammer to the brain.

There were many flavours to choose from, some less traditional than others.  I ordered a Maple Iced Glazed doughnut with a small cappuccino.  Sinking my teeth into the sweet plump thing felt like biting into Americana.  A very cheesy description, you might be thinking, but maple syrup is quintessentially North American.  The doughnut had an immediate impact, bringing me out of my zombified state and leaving somewhere closer to reality. 

As for the calories, well, I wasn’t too concerned. I played a round of golf in the afternoon and burnt a number this morning, clapping the Reading Half Marathon runners as they came into view.

This entry was posted on Sunday, March 29th, 2009 at 8:28 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.