No logo? 38% against Reading brand - but I like it

Looking at the latest Evening Post poll on their website, I see that 38% of respondents are not in favour of the Living Reading/Reading UK logo.  I don’t know how many have responded to the poll exactly, but 38% seems a substantial share.  What are your thoughts on the initiative?  I know this looks like a question posed by Marmite marketers, but do you love it or hate it?

I believe that the Reading brand is a step in the right direction (though I’m convinced also that the Reading FC badge has had a powerful effect overseas in drawing attention to the town).  I’ve added the Living Reading symbol to this blog (you can’t miss it!) and have just set up a new Facebook group featuring the new logo (cheeky?  You decide).  The Facebook group is here, by the way (don’t all rush at once): http://www.facebook.com/group.php?gid=6018431886

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