Purple Cow Picnic: Unperturbed by Starbucks next door
The Picnic people aren’t bothered about Starbucks opening next door (I had to ask). Thinking about it, I reckon that Costa have more to worry about. I’d say that Picnic is a “purple cow” (defined by marketing guru Seth Godin as a product or service that is remarkable), and that Costa and Starbucks (more like a green octopus than a purple cow) are thoroughly (and increasingly) unremarkable.
While Starbucks is green, Costa is a deep red. Both are corporate monsters, opening outlets left, right and centre. Both have introduced loyalty card schemes. Both rip off customers.
As I’ve written before, Picnic is unique (there really is just one Picnic). Its personality (it has one, unlike the aforementioned superbrands) is friendly and warm, local and trustworthy. I believe it will continue to do well.
I am right with you on Picnic and outraged by yet another Starbucks! Let’s all keep eating Mrs Long’s cakes
suzanne: indeed
Nice blog, by the way. I will add it to my blogroll. I learnt how to knit when I was a school pupil (I was shown properly how to do it by my neighbour). Maybe I’ll rediscover it later in life, like the piano…