Reading ‘just right’ for students
According to Malcolm Gladwell, author of the brilliant book Blink:
When you meet someone for the first time, or walk into a house you are thinking of buying, or read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions.
Two seconds.
In those first two seconds, students visiting the University of Reading for the first time apparently engaged in rapid cognition, deciding that they wanted to spend their next three years there. The university’s Freshers’ Survey, held for the second time, revealed that 90% of first-year undergraduates chose Reading because it “just felt right”.
Matt Brady on February 1st 2007 in Students
Email me: 
Ian responded on 05 Feb 2007 at 9:23 pm #
Hmm, just as well they didn’t think about Matt mate, or they would def have gone somewhere else!
Kidding