Reading Roars!

The Evening Post reports that Reading had the highest level of internet Christmas shopping in the UK, with 34% of the town’s population buying online. Southampton and Oxford were second and third in the South of England, respectively.

This is a fantastic figure and demonstrates how far ahead the people of Reading are as far as using the web is concerned. We really are embracing the digital revolution here and long may this continue. Of course, it helps that the technology influence in Reading is strong. Also, the town gets very crowded at this time of year as shoppers from across the region rush to its stores, so I’m sure that consumers have chosen the online medium to avoid the queues.