Reading Roars!

The annual music extravaganza that is Reading Festival is likely to be known officially as… Reading Festival.  Festival Republic, who organise the event every August, and sponsors Carling have decided to split “to pursue new opportunities”.

I wholeheartedly welcome this development, believing that names such as “Emirates Stadium”, “Reebok Stadium” and “Carling Weekend” sound supremely silly (I don’t think much of Carling products either, though their marketing is usually excellent).  The Madejski Stadium is an exception, by the way, named after an individual, rather than brand…