Reading Roars!

A new logo for Reading has emerged.  Two, in fact (right).  Designed by Indent Design, the emblems, unveiled at the Madejski, are intended to project, in the Reading FC Chairman’s words:

a powerful and exciting image for Reading to promote ot the outside world

According to Tim Smith, who heads Reading UK Community Interest Company,

this new identity is much more than a logo.  It’s a way of presenting ourselves, creating a sense of place in promotion and on the streets

The full story can be read in the Evening Post article Video: First look at new Reading brand (where a video on the brand can also be seen).

We can expect to see much more of these two logos, which I’m sure cost less than £400k to produce.  I will place one prominently on this blog to do my part to help promote the town.  Ideally, this logo would link to a website built around the new Reading brand, or another suitable external landing page, but I don’t think one exists (alternatively, I can create a page on this blog).