Zerodegrees wins Pub Design Award
A local UI designer, Ros Horner, reached out to me recently, saying that Reading’s Zerodegrees had won a CAMRA Pub Design Award in the new build category.
Ros observed in her blog post:
It goes to show that Real Ale doesn’t have to be all beardy old beer bellies and horse brasses. (Not that there’s anything wrong with that!) Zero degrees is getting younger people into drinking real beer, and probably stopping a good few chemically lager fueled fights on the streets of Reading!
I’m not a design expert, as you might have gathered by looking at this blog, but Zerodegrees does seem to have made a rather striking impression (though not to everyone’s taste, as I understand it) and indeed they have succeeded in giving Pale Ale a fashionable makeover. Well done Zerodegrees!